God's Wrecking Crew

Day 19 -- Photo Inspiration -- "We could wreck the world -- Jesus saves"
As we were driving down a Texas highway, my granddaughter and I saw this truck with this message on it.  Of course it was a seize-the-moment -- "photo inspiration"!  Lexi took the photo for me!

I'll admit -- I was puzzled about that branding.  After some online research, I found that Billy L Nabors Demolition has over 50 years experience in commercial and residential demolition, wrecking and dismantling -- and is the Dallas area's leading demolition expert.  I found this article from "Dallas Magazine":

 "God's Wrecking Crew"  "Some people wear their feelings on their sleeves. Billy Nabors wears his on 15 trucks, each emblazoned with an unforgettable slogan: "We could wreck the world -- Jesus saves."  Nabors is really in the business of eyesore removal. He knows his slogan helps people remember him.  "It’s an eye-catcher," Nabors says. "It’s not everybody who’s got one of these." The slogans also serve as reminders to Nabors’ drivers, who don"t need a 1-800 number to help them drive friendly. "There’s no place to hide in one of those." Nabors says "I’ve got a 30-foot billboard on every one of them."  "Ain’t many people advertise for the Lord." Nabors says. "Most people advertise for the devil."

You sure can't knock success -- Billy found a niche market.....getting folks looking his way if they need demolition and looking his way to point them to Jesus.  I'd say Billy found a winning combination "We could wreck the world -- Jesus saves."

What does OUR branding say about us?  Is our branding, and the way we live, good advertising for God, too?  Does it cause others to do research to find out what we're all about?  Just maybe.....they'll buy our products....and even be drawn to the LIGHT because of what they find out!
#JesusSaves #GoodBrandingWorks