What Does Your Branding Say About You?

We often hear about branding and rebranding. It’s that look, symbol, label, character, attitude, distinctive design that sets a particular product, company and even a person apart from the rest.

As we were driving down a Texas highway, my granddaughter and I saw this truck with this message on it. “We could wreck the world. Jesus Saves.” Of course, it was a seize-the-moment photo inspiration! I'll admit -- I was puzzled about that branding. After some online research, I found that Billy Nabors Demolition has over 50 years experience in commercial and residential demolition, wrecking and dismantling and is the Dallas area's leading demolition expert. I found this article from "Dallas Magazine": "God's Wrecking Crew" "Some people wear their feelings on their sleeves. Billy Nabors wears his on 15 trucks, each emblazoned with an unforgettable slogan: "We could wreck the world -- Jesus saves." Nabors is really in the business of eyesore removal. He knows his slogan helps people remember him. "It’s an eye-catcher," Nabors says. "It’s not everybody who’s got one of these." The slogans also serve as reminders to Nabors’ drivers, who don"t need a 1-800 number to help them drive friendly. "There’s no place to hide in one of those." Nabors says "I’ve got a 30-foot billboard on every one of them." "Ain’t many people advertise for the Lord," Nabors says. "Most people advertise for the devil."

We sure can't knock success -- Billy found a niche market that gets folks looking his way if they need demolition and looking his way to point them to Jesus. I'd say Billy found a winning combination.

We should be taking a fresh look at our personal branding a lot more often and a lot more seriously. Jesus branding was “He went about doing good and healing everyone” Acts 10:38. What does OUR branding say about us? Is our branding, and the way we live, good advertising for God, too? Just think about it. We represent Jesus in the world. We are a face of Christianity. Shouldn't we be living our lives in a way that exhibits the fruit of His Spirit (love, joy, peace, longsuffering, kindness, goodness, faithfulness, gentleness, self-control) and letting our billboards and brands be lit up with His light?

If we live out loud in His light and spotlighting Him, then just maybe folks will want to buy our products and our message and even be drawn to His LIGHT because of what they see in our brand!

"In the same way, let your light shine before others, that they may see your good deeds and glorify your Father in heaven." Matthew 5:16.

Live Without Regrets

Day 98 of Photo Inspirations -- Live Without Regrets
Several years ago, my daughter was decorating her new office. She saw this "Live Without Regrets" picture, and just knew she wanted it to be a part of the decor'.  It reminded her of her dad and it represented his love of flying.  But mos importantly, he lived without regrets.  His only desire was to do more tomorrow than he did that day!

On Monday, I went to get my eye glasses adjusted and lo and behold -- right next door to the eye glasses business, is this new business "Laser Tattoo Removal".  It amused me.  First, tattoo businesses were seen everywhere, but because of regrets, now there's a niche market for tattoo removal.   And then I remembered seeing the Kentucky fan who went ahead and had the UK 2015 National Champions 40-0 tattooed on his leg, BEFORE the Final Four game in which they lost to Wisconsin, and before the Championship Game that ended up being Duke & Wisconsin playing.  UK's undefeated record went down 38-1 -- NOT 40-0.

It can be said, that this over-zealous fan was so confident about his team winning, that he put his confidence out there BOLDLY.  Well, good for him......rather, bad for him -- though Kentucky was undefeated 38-0 before that game, they fell to the underdogs, Wisconsin.

This is a great example of "Living WITH Regrets" instead of "Living Without Regrets".  I'm not talking about the merits of tattooing or not tattooing, but I am saying that in this one life that we've been given, why not think through the decisions we make -- in just one moment we can alter the course of our future, and in this man's course, looks like the Laser Tattoo Removal business just SCORED another customer!
#LiveWithoutRegrets #MakeThisLifeCount

God's Wrecking Crew

Day 19 -- Photo Inspiration -- "We could wreck the world -- Jesus saves"
As we were driving down a Texas highway, my granddaughter and I saw this truck with this message on it.  Of course it was a seize-the-moment -- "photo inspiration"!  Lexi took the photo for me!

I'll admit -- I was puzzled about that branding.  After some online research, I found that Billy L Nabors Demolition has over 50 years experience in commercial and residential demolition, wrecking and dismantling -- and is the Dallas area's leading demolition expert.  I found this article from "Dallas Magazine":

 "God's Wrecking Crew"  "Some people wear their feelings on their sleeves. Billy Nabors wears his on 15 trucks, each emblazoned with an unforgettable slogan: "We could wreck the world -- Jesus saves."  Nabors is really in the business of eyesore removal. He knows his slogan helps people remember him.  "It’s an eye-catcher," Nabors says. "It’s not everybody who’s got one of these." The slogans also serve as reminders to Nabors’ drivers, who don"t need a 1-800 number to help them drive friendly. "There’s no place to hide in one of those." Nabors says "I’ve got a 30-foot billboard on every one of them."  "Ain’t many people advertise for the Lord." Nabors says. "Most people advertise for the devil."

You sure can't knock success -- Billy found a niche market.....getting folks looking his way if they need demolition and looking his way to point them to Jesus.  I'd say Billy found a winning combination "We could wreck the world -- Jesus saves."

What does OUR branding say about us?  Is our branding, and the way we live, good advertising for God, too?  Does it cause others to do research to find out what we're all about?  Just maybe.....they'll buy our products....and even be drawn to the LIGHT because of what they find out!
#JesusSaves #GoodBrandingWorks