What Does Your Branding Say About You?

We often hear about branding and rebranding. It’s that look, symbol, label, character, attitude, distinctive design that sets a particular product, company and even a person apart from the rest.

As we were driving down a Texas highway, my granddaughter and I saw this truck with this message on it. “We could wreck the world. Jesus Saves.” Of course, it was a seize-the-moment photo inspiration! I'll admit -- I was puzzled about that branding. After some online research, I found that Billy Nabors Demolition has over 50 years experience in commercial and residential demolition, wrecking and dismantling and is the Dallas area's leading demolition expert. I found this article from "Dallas Magazine": "God's Wrecking Crew" "Some people wear their feelings on their sleeves. Billy Nabors wears his on 15 trucks, each emblazoned with an unforgettable slogan: "We could wreck the world -- Jesus saves." Nabors is really in the business of eyesore removal. He knows his slogan helps people remember him. "It’s an eye-catcher," Nabors says. "It’s not everybody who’s got one of these." The slogans also serve as reminders to Nabors’ drivers, who don"t need a 1-800 number to help them drive friendly. "There’s no place to hide in one of those." Nabors says "I’ve got a 30-foot billboard on every one of them." "Ain’t many people advertise for the Lord," Nabors says. "Most people advertise for the devil."

We sure can't knock success -- Billy found a niche market that gets folks looking his way if they need demolition and looking his way to point them to Jesus. I'd say Billy found a winning combination.

We should be taking a fresh look at our personal branding a lot more often and a lot more seriously. Jesus branding was “He went about doing good and healing everyone” Acts 10:38. What does OUR branding say about us? Is our branding, and the way we live, good advertising for God, too? Just think about it. We represent Jesus in the world. We are a face of Christianity. Shouldn't we be living our lives in a way that exhibits the fruit of His Spirit (love, joy, peace, longsuffering, kindness, goodness, faithfulness, gentleness, self-control) and letting our billboards and brands be lit up with His light?

If we live out loud in His light and spotlighting Him, then just maybe folks will want to buy our products and our message and even be drawn to His LIGHT because of what they see in our brand!

"In the same way, let your light shine before others, that they may see your good deeds and glorify your Father in heaven." Matthew 5:16.